Introduction
1.1 This Privacy Policy explains how dE Elite Concepts, a marketing automation company based in India, collects information from you when you use our products or services, download documents from our website, or engage in any other activities related to our business.
1.2 We are committed to protecting your privacy and personal data. This policy outlines how we collect, use, and protect your information in accordance with applicable laws and regulations, including the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
1.3 In the event of any conflict between this Privacy Policy and the terms of a contract you have with us, the relevant provision of that contract shall prevail. Nothing in this Privacy Policy shall apply to the extent that it is incompatible with applicable data protection laws.
1.4 Effective Date: 14/07/2015
What Personal Information Do We Collect?
2.1 “Personal Information” refers to information which does or can identify you as an individual. dE Elite Concepts will process the Personal Information provided in connection with our products, services, activities, and website, including the following data:
2.1.1 Your name.
2.1.2 Email address.
2.1.3 Other personal contact details (telephone number).
2.1.4 Job title.
2.1.5 Company name.
2.1.6 Information about your use of our website, such as IP address, browser type, and operating system.
2.1.7 Any other information you choose to provide to us.
How We Use Your Personal Information?
3.1 We will only collect information that is necessary for us to provide you with the product or service that you have requested. The type of information that we may collect will depend upon the nature of that service or product.
3.2 We may use your Personal Information for the following purposes:
3.2.1 To provide and improve our products and services.
3.2.2 To communicate with you regarding your account or our products and services.
3.2.3 To send you marketing communications, in accordance with applicable laws and regulations.
3.2.4 To analyze usage of our website and improve our marketing efforts;
3.2.5 To comply with legal obligations and protect our rights and interests.
Legal Grounds for Processing Your Personal Information?
4.1 We will process your Personal Information based on the following legal grounds:
4.1.1 Your consent.
4.1.2 The performance of a contract to which you are a party.
4.1.3 Our legitimate interests, such as improving our products and services, providing you with relevant marketing communications, and complying with legal obligations.
4.1.4 Any other legal ground applicable under applicable laws and regulations.
Data Retention
5.1 We will retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Data Security
6.1 We have implemented reasonable security practices and procedures to protect your Personal Information from unauthorized access, use, disclosure, alteration, or destruction.
Your Rights
7.1 You have the right to access, rectify, erase, restrict, and object to the processing of your Personal Information, as well as the right to data portability, in accordance with applicable laws and regulations.
7.2 To exercise any of these rights, please contact us using the contact details provided below.
Changes to this Privacy Policy
8.1 We may update this Privacy Policy from time to time. Any changes will be notified in advance and detailed on this page.
Contact Us
9.1 If you have any questions or concerns regarding this Privacy Policy, please contact us at info@deeliteconcepts.com.
Grievance Officer
10.1 In accordance with the Information Technology Act, 2000, and the Information Technology (Intermediaries Guidelines and Digital Media Ethics Code) Rules, 2021, we have designated a Grievance Officer to address any complaints or queries relating to the processing of your Personal Information by dE Elite Concepts.
10.2 You may contact our Grievance Officer at info@deeliteconcepts.com.
